After merging with Platte River Networks, the IT company Applied Tech wanted a distinctive new brand identity, logo and tagline to position their quickly growing business for the future. In a competitive market where other brands are focused on the technology, we took a differentiating approach by focusing on the human.

Refreshed Corporate Brand Identity, Tagline and Positioning

Year: 2023
Agency: Agency Ingram Micro
Client: Applied Tech
Campaign: remarkably human
Sr. Copywriter: Nick Tiso
Associate Creative Director of Design: Elim Feliciano
Copy Editor: Allison Courtney
Creative Director: Jason Williams
Sr. Creative Director: Josh Lieber
Studio Manager: Doris Danford
Director of Global Creative Services: Ewan Pidgeon
Design Intern: Alison Than