Ingram Micro + Veritas
Both fishing and phishing are about trying to take advantage of unsuspecting victims with bait. Combining the two, we imagined what a cybercriminal’s phishing tacklebox would look like for these 3D direct mailers enticing IT solution providers to stay protected. Inside, the tacklebox features lures inscribed with commonly used phishing language, as well as some more info and goodies to help us hook a business lead.
Winner: Bronze in Direct Mail, 3D/Mixed—Single Unit • 2022 AAF Orange County Addy Awards
3D Direct Mail
Year: 2022
Agency: Agency Ingram Micro
Co-Branded Partners: Veritas Technologies LLC and Ingram Micro
Campaign: The Right Equation
Sr. Copywriter: Nick Tiso
Sr. Art Director: Anissa Gutierrez
Creative Director: Jason Williams
Sr. Creative Director: Josh Lieber
Studio Manager: Doris Danford
Director of Global Creative Services: Ewan Pidgeon
