Ingram Micro + Dell

Ingram Micro elevates their IT partners’ Dell Technologies business to an art with unparalleled flexibility, agility, efficiency and seamlessness. To express these intangible yet invaluable benefits, we used professional dancers to physically embody them.

After photographing each dancer moving in 8K/240 FPS, we stitched the photos into sequences edited with VFX software to create a futuristic sense of motion as graceful as our technology solutions.

Winner: Gold in Integrated Ad Campaign, B2B Regional/National · 2024 AAF Orange County Addy Awards

Digital Videos

Out of Home

A network of print and digital signage dominated the Harry Reid International Airport during the 2023 Dell Technologies World conference in Las Vegas, keeping our presence top of mind and generating millions of impressions

Still shot of the digital video playing on a giant LCD screen in the airport terminal

Still shot of the digital video playing on another giant LCD screen in the terminal

Static banner near an entrance/exit

Static banner inside the terminal

Static banner near Starbucks

Still shot of the digital video playing on a baggage claim screen

Web Banners

Organizing the different Dell Technologies business units on Ingram Micro Xvantage

Print

Emails

Stickers

Internal stickers celebrating the talents (and tastes) of Ingram Micro’s dedicated Dell Technologies sales team in Buffalo, NY

Year: 2023
Agency: Agency Ingram Micro
Co-Branded Partners: Ingram Micro and Dell Technologies
Campaign: #WorkMasterfully
Senior Copywriter: Nick Tiso
Senior Art Directors: Elim Feliciano, Anissa Gutierrez
Associate Creative Director: Jason Williams
Senior Creative Director: Josh Lieber
Marketing Client Services Managers: Joyce Hong, James Menke
Senior Video Producers: Dan Reilly, Dan Mabbott
Editor: Tad Fatum
Production Company: Rinse + Repeat

| Sr. Copywriter